Lecturer in Festival and Event Management
Lecturer in Tourism Management
I. Yeoman, M. Robertson, J. Ali-Knight, U. McMahon-Beattie, & S. Drummond (Eds.), (2004). Festival and Events Management: an international arts and culture perspective
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
Tinsley, R., & Lynch, P. (2001). Small tourism business networks and destination development. International Journal of Hospitality Management, 20(4), (367 - 378). doi:10.1016/S0278-4319(01)00024-X. ISSN 0278-4319
This paper is based on ongoing research into networking between small tourism businesses and its contribution to destination development. The fieldwork is being carried out in...
Lynch, . P. (1999). Networking in the Homestay Sector. The service industries journal, 20(3), (95-116). doi:10.1080/02642060000000034
This paper provides a case study on the management of private home accommodation used to house overseas guests who are primarily registered as students with the English as a f...
Carnegie Trust for the Universities of Scotland
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
Associate Professor in Festival and Event Management
Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, 845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...
Urquhart, E. (2017). Tourist Attractions: From Object to Narrative (Johan R. Edelheim). Tourism Analysis, 22(4), (595-597). ISSN 1083-5423
No abstract available.
Azer, J., & Alexander, M. (2017). Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, 7
Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...
Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals, 113-118. ISBN 978-88-6101-016-1
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and commu...
Forster, S. & Anastasiadou, C. (2015). Enhancing the Tourist Heritage Experience through In-Situ, Customisable, 3D printed Souvenirs. In Proceedings Heritage Tourism & Hospitality International Conference 2015ISBN 978-90-9029477-3
This research set out to investigate whether technological innovations in design and the personalisation of tourist souvenirs through 3D printing, could offer opportunities to...
Lees, G., Morrison, A., & Robertson, M. (2014). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, 218-225
Robertson, M. (2012). Festivals, governance and sustainability: the Director at the research crossroad. In S. Boyd, & U. McMahon-Beattie (Eds.), Tourism and Events: Opportunities, Impacts and Change, 295-303
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2011). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC), 347-354
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance
This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of...
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
Robertson, M. (2009). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits, 1229-1233
This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in formin...
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2003). Visitor management for festivals and events
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
The Rivers Suite, Craiglockhart Campus
1 May 2017
11 May 2015