Event Design in outdoor music festival audience behaviour (a critical transformative research note)
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Critical Event Studies: Issues and Perspectives
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Festival leaders and resilient futures: Coast Arts and Local Education
Presentation / Conference
Robertson, M. (2018, July)
Festival leaders and resilient futures: Coast Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures ...
Event futures: innovation, creativity and collaboration
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018)
Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017)
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
The event and festival life cycle – developing a new model for a new context
Holmes, K., & Ali-Knight, J. (2017)
The event and festival life cycle – developing a new model for a new context. International Journal of Contemporary Hospitality Management, 29(3), 986-1004. https://doi.org/10.1108/ijchm-10-2015-0581
The events and festivals literature relies on theories and models borrowed from tourism studies which may insufficiently account for the unique characteristics of even...
Sustainable festivals and events – an inquiry of leadership and futures
Robertson, M. J. (2016)
Sustainable festivals and events – an inquiry of leadership and futures. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/979708
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discussion with regard to sustainability in which th...
The Future of Events and Festivals
I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. A. Smith (Eds.), (2014)
The Future of Events and Festivals
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement h...
Festival management innovation and failure
Carlsen, J., Andersson, T. D., Ali‐Knight, J., Jaeger, K., & Taylor, R. (2010)
Festival management innovation and failure. International Journal of Event and Festival Management, 1(2), 120-131. https://doi.org/10.1108/17852951011056900
Purpose – The paper seeks to examine the concepts, types and implications of festival innovation and failure.
Design/methodology/approach – A review of extant literature is ...
Progressing socio-cultural impact evaluation for festivals
Robertson, M., Rogers, P., & Leask, A. (2009)
Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...