Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan
Douglas, T., & Omar, M. (2012). Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. doi:10.4018/978-1-4666-2952-3.ch009
There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers,...
Williams, J., Omar, M., & Rajadhyaksha, U. (2011). The Value Flame at the Base of the Pyramid (VFBOP): Identifying and Creating a Valuable Market. In K. S. Swan, & S. Zou (Eds.), Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing, 267-279. Emerald. doi:10.1108/S1474-7979(2012)0000023017
Addressing potential markets in emerging countries is an important development in international marketing, and over the last decade research has been energized by the model of...
Lewrick, M., Omar, M., & Williams Jr, R. (2010). Growing market strengths: management of innovations in high-growth SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship Marketing: principles and practice of SME marketing, 196-210. Routledge
Omar, M. (2010). Competition and competitive advantage in SMEs. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing, 320-335. Routledge
Lerwick, M., & Omar, M. (2009). Education and training in innovation “Management Capability for Sustainable Growth Empirical Study”. In Handbook of research on innovations systems for business: technologies and applications,Business Science Reference
Omar, M., Williams, J., & Ensor, J. (2009). Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics
Omar, M., & Lewrick, M. (2007). They went, they saw and they observed UK international marketing strategy factors upon entry modes in to host markets. Edinburgh Napier University
There is substantial research to indicate that a correlation exists between the firm-specific characteristics of multi-national corporations (MNC’s) and the mode of entry sele...