Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management, 270-271. Burlington, USA: Jones & Bartlett Learning
Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) ...
Robertson, M. (2015). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Abingdon, Oxon, England: Taylor & Francis (Routledge)
No abstract available.
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 36-50. (1). Oxon, UK: Taylor & Francis (Routledge)
Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of societ...
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals, 219-235. Oxon, UK: Taylor & Francis (Routledge)
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals, 271-314. Oxon, UK: Taylor & Francis (Routledge)
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), (2008). International Perspectives of Festivals and Events
In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, &. A. (2009). Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis, xix. Oxford, UK: Elsevier
No abstract available
Smith, M., Carnegie, E., & Robertson, M. (2006). Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites, 110-124. Amsterdam: London: Elsevier Butterworth-Heinemann. doi:10.4324/9780080461755
The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implica...
Wardrop, K. M., & Robertson, M. (2003). Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management, 346-357. Oxford: Elsevier Butterworth-Heinemann. doi:10.1016/b978-0-7506-5872-0.50027-2