Lecturer in Marketing
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Scottish Funding Council
Working with small wool shop to use textile industry salvage as the basis for developing new export products.
Lecturer in Marketing
Osei, C., & Weigert, A. M. (2018, May). Exploring the Impact of Brexit on UK City Brand Perception - The Case of Edinburgh. Paper presented at 47th European Marketing Academy (EMAC) Conference
This exploratory research uncovers the current perception of brand Edinburgh among the residents of Munich, and explores potential attitudes, feelings and emotions of the part...
Feri, A. (2017, July). The causal effect of hedonic brand cues on consumers’ decision-making impulsivity. Paper presented at Doctoral Colloquium at the Academy of Marketing Conference, Hull, UK
No abstract available.
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2018). Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 1-45. doi:10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018). Food fraud and the perceived integrity of European food imports into China. PLoS ONE, 13(5), (e0195817). doi:10.1371/journal.pone.0195817. ISSN 1932-6203
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....
Azer, J., & Alexander, M. J. (2018). Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, doi:10.1108/josm-12-2016-0326. ISSN 1757-5818
The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...
Naughton, P., McCarthy, M. & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite. 117(1), 168-178. doi:10.1016/j.appet.2017.06.027. ISSN 0195-6663
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...
Azer, J. (2015). Facebook from socializing to advertising. African journal of business management, 9(24), (796-813). doi:10.5897/ajbm2015.7866. ISSN 1993-8233
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), (567-587). doi:10.3727/152599515X14465748774001. ISSN 1943-4308
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Osei, C., & Gbadamosi, A. (2011). Re‐branding Africa. Marketing Intelligence and Planning, 29(3), (284-304). doi:10.1108/02634501111129257. ISSN 0263-4503
– The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international a...
Azer, J., & Ranaweera, C. (in press). The Impact of Non-customers with High Influencer Value in Social Networks. In Conference Proceedings
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...
Azer, J., & Alexander, M. (2018). The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, 845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...
Azer, J., & Alexander, M. (2017). Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, 7
Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...