Research explorer tool

22 results

Imaging Edinburgh as the ‘festival city’

Presentation / Conference
Todd, L., & Logan-McFarlane, A. (2017, June)
Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...

Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach.

Journal Article
Naughton, P., McCarthy, M., & McCarthy, S. (2017)
Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite, 117(1), 168-178. https://doi.org/10.1016/j.appet.2017.06.027
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...

The Impact of Negatively-valenced Influencing Behaviour

Conference Proceeding
Azer, J., & Alexander, M. (2018)
The Impact of Negatively-valenced Influencing Behaviour. In SERVSIG-2018-Proceedings, (845-850
Influencing behavior as a form of Customer Engagement Behavior (CEB) has the potential to affect other customers’ attitude and behavioral outcomes and likewise the value and p...

Re‐branding Africa.

Journal Article
Osei, C., & Gbadamosi, A. (2011)
Re‐branding Africa. Marketing Intelligence and Planning, 29(3), 284-304. https://doi.org/10.1108/02634501111129257
Purpose – The purpose of this conceptual paper is to explore how Africa has been branded, and to suggest ways the continent could be re‐branded to attract both international a...

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies

Journal Article
Osei, C., Amankwah-Amoah, J., Khan, Z., Omar, M., & Gutu, M. (2019)
Developing and deploying marketing agility in an emerging economy: the case of Blue Skies. International Marketing Review, 36(2), 190-212. https://doi.org/10.1108/imr-12-2017-0261
In almost every large business, there is a growing recognition of the importance of organisational agility in improving their marketing responsiveness and business survival. ...

The Impact of Non-customers with High Influencer Value in Social Networks

Conference Proceeding
Azer, J., & Ranaweera, C. (in press)
The Impact of Non-customers with High Influencer Value in Social Networks. In Conference Proceedings
This paper provides new insights about customer influencer value in social networks. Thereby, identifying customers with high degrees of influence, not only by their network s...

Conceptualizing negatively valenced influencing behavior: forms and triggers

Journal Article
Azer, J., & Alexander, M. J. (2018)
Conceptualizing negatively valenced influencing behavior: forms and triggers. Journal of Service Management, https://doi.org/10.1108/josm-12-2016-0326
Purpose The purpose of this paper is to show how customers engage in negatively valenced influencing behavior (NVIB) and what triggers customers to use different forms of NVIB...

Facebook from socializing to advertising.

Journal Article
Azer, J. (2015)
Facebook from socializing to advertising. African journal of business management, 9(24), 796-813. https://doi.org/10.5897/ajbm2015.7866
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...

Technology, society, and visioning the future of music festivals

Journal Article
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015)
Technology, society, and visioning the future of music festivals. Event management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...

Food fraud and the perceived integrity of European food imports into China

Journal Article
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018)
Food fraud and the perceived integrity of European food imports into China. PLOS ONE, 13(5), https://doi.org/10.1371/journal.pone.0195817
Background/Aims Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....

Date


1 results