Leask, A., & Barron, P. (2018, April). Senior Visitors to Attractions. Paper presented at Scottish Museums Federation Annual Conference, Stirling
No abstract available.
Leask, A., & Barron, P. (2017, December). Innovating to engage the Gen Y audience – visitor engagement with museum collections during ‘Lates’ events at the National Museum of Scotland. Paper presented at 4th World Tourism Summit for Tourism and Hospitality: Innovation, Partnerships and Sharing., Rosen College, UCF, Florida
Leask, A. & Barron, P. (2016, January). Exploring Visitor Engagement with Museum Exhibits during ‘Lates’ Events at the National Museum of Scotland, UK. Paper presented at International Marketing Trends Conference, Venice, Italy
Leask, A., Barron, P. & Todd, L. (2012, June). Engaging with Gen Y at museum events. Paper presented at International Conference on Tourism & Events: Opportunities, Impacts and Change,, Belfast, Northern Ireland
Leask, A., Barron, P. & Fyall, A. (2011, June). Generation Y – East meets West: A Comparative Study of Attraction Engagement Strategies. Paper presented at Advancing the Social Science of Tourism, University of Surrey, Guildford
Lagiewski, R. M., Barron, P., & Leask, A. (2019). The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005
Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models....
Barron, P., & Leask, A. (2017). Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), (473-490). doi:10.1080/09647775.2017.1367259. ISSN 0964-7775
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017). Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, (35-44). doi:10.1016/j.jhtm.2017.04.006. ISSN 1447-6770
In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this st...
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017). Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), (548-566). doi:10.1080/21568316.2017.1303540. ISSN 2156-8316
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016). Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2015). Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle. In Kozak, M. & Kozak, N. (Eds.). Destination Marketing: international perspectives. Routledge. ISBN 978-1-13-885589-2
No abstract available.
Exploring film-induced tourism implications for onsite heritage interpretation at Alnwick Castle.
Barron, . P. & Leask, A. (2013). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review. 69, 245-263. doi:10.1108/TR-04-2014-0017. ISSN 1660-5373
Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enablin...
Leask, A. & Barron, P. (2012). Engaging with Generation Y at Museums. In Smith, M. & Richards, G. (Eds.). The Routledge Handbook of Cultural Tourism. Taylor & Francis (Routledge). doi:10.4324/9780203120958.ch50. ISBN 9780415523516
Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition,...
Leask, A., Fyall, A. & Barron, P. (2010). Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism., 1-30. doi:10.1080/13683500.2011.642856. ISSN 1368-3500
This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted t...
Leask, A. & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y’. In Proceedings of the International Conference Marketing Trends 2014ISBN 978-2-9532811-2-7
No abstract available