Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences
Taheri, B., Gannon, M., & Kesgin, M. (in press)
Visitors’ perceived trust in sincere, authentic, and memorable heritage experiences. Service Industries Journal, https://doi.org/10.1080/02642069.2019.1642877
The success of cultural destinations often centres on whether consumers trust the provenance and integrity of the heritage assets, activities, and services therein. However, f...