Event futures: innovation, creativity and collaboration
Jaimangal-Jones, D., Robertson, M., & Jackson, C. (2018)
Event futures: innovation, creativity and collaboration. International Journal of Event and Festival Management, 9(2), 5. https://doi.org/10.1108/IJEFM-05-2018-0032
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Event Design in outdoor music festival audience behaviour (a critical transformative research note)
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Critical Event Studies: Issues and Perspectives
Robertson, M., Ong, F., Lockstone-Binney, L., & Ali-Knight, J. (2018)
Critical Event Studies: Issues and Perspectives. Event Management, 22(6), 865-874. https://doi.org/10.3727/152599518x15346132863193
In considering critical event studies, a brief reference to critical pedagogy is made before an initial look at Critical Management Studies (CMS) prior to consideration of Crt...
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017)
Event Venue Satisfaction and Its Impact On Sponsorship Outcomes. Event Management, 21(3), 319-331. https://doi.org/10.3727/152599517x14942648527536
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
Progressing socio-cultural impact evaluation for festivals
Robertson, M., Rogers, P., & Leask, A. (2009)
Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...
The Future of Events and Festivals
I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. A. Smith (Eds.), (2014)
The Future of Events and Festivals
The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement h...
Events and Festivals: Current trends and issues
Frew, E., & Robertson, M. (Eds.)
(2008). Events and Festivals: Current trends and issues. London, UK: Taylor & Francis
Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives...
Sporting Events and Event Tourism: impacts, plans and opportunities
Robertson, M. (Ed.)
(2006). Sporting Events and Event Tourism: impacts, plans and opportunities. Eastbourne, UK: Leisure Studies Association
No abstract available.
Festival and Events Management: an international arts and culture perspective
Yeoman, I., Robertson, M., Ali-Knight, J., McMahon-Beattie, U., & Drummond, S. (Eds.)
(2004). Festival and Events Management: an international arts and culture perspective. Oxford, UK: Elsevier Butterworth-Heinemann
Festival and Events Management: An International Perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
Festival leaders and resilient futures: Coast Arts and Local Education
Presentation / Conference
Robertson, M. (2018, July)
Festival leaders and resilient futures: Coast Arts and Local Education. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In the context of a small to medium sized town, economic and social pressures ...