Singh Roy, A. A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090355
The video games industry is one of the most attractive and lucrative segments in the entertainment and digital media, with big business of more than $150 billion worldwide. A ...
To develop tools for games developers and publishers that allow the visualisation of patterns of game play, to predict retention and the likelihood of micro purchases.