Lecturer in Tourism and Airline Management
Associate Professor in Festival and Event Management
Lecturer in Festival and Event Management
Azer, J., & Alexander, M. (2017). Negatively-valenced customer engagement behavior: forms and drivers. In 5th The Naples Forum on Service: Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives for a New Service Agenda, (7)
Purpose – This study aims at conceptualising forms and drivers of negatively-valenced Customer Engagement Behavior (CEB). Despite a growing portfolio of conceptual and empiric...
Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals, (113-118)
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and commu...
Robertson, M. (2016). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Taylor & Francis
No abstract available.
Carnegie Trust for the Universities of Scotland
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
02 May 2017
02 May 2017
The “Academics Online” workshop on Tuesday 2 May, organised by Dr Ivana Rihova and Dr Nathalia Tjandra from the Business School, allowed the 40 participating academics, ECRs a...
12 May 2015
12 May 2015
A total of 35 researchers, early career and established academics from the Business School, the University and other institutions, attended the event, which took place on 12th...
Robertson, S., & Sholl, S. (2016). The Accidental Podcaster. In C. Penman, & M. Foster (Eds.), Innovations in Learning and TeachingMerchiston Publishing
The aim of this chapter is to explore student use of podcasts, employing longitudinal data from large cohorts to demonstrate to other teachers their potential as a relevant pe...
Forster, S. & Anastasiadou, C. (2015). Enhancing the Tourist Heritage Experience through In-Situ, Customisable, 3D printed Souvenirs. In Proceedings Heritage Tourism & Hospitality International Conference 2015ISBN 978-90-9029477-3
This research set out to investigate whether technological innovations in design and the personalisation of tourist souvenirs through 3D printing, could offer opportunities to...
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (3-9). Abingdon, Oxon: Taylor & Francis
Lees, G., Morrison, A., & Robertson, M. (2014). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, (218-225)
The paper seeks to further understand the sport market structure. In doing so it considers whether New Zealand sport event markets follow the Duplication of Purchase...
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014). Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (36-50). (1). Oxon, UK: Taylor & Francis
Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of societ...
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals, 219-235. Taylor & Francis
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
Robertson, M., & Lees, G. (2014). eScaping in the city, retailvents in socio-spatially managed futures. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, (251-267). (1). Oxon, UK: Taylor & Francis
From a mercantile past, of the travelling merchant and adventures and travels around the world, to proliferation of market towns, to the growth of individual – specialist – sh...
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In I. Yeoman, M. Robertson, U. M. -. Beattie, E. Backer, & K. A. Smith (Eds.), The Future of Events and Festivals, 271-314. Taylor & Francis
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Robertson, M. (2012). Festivals, governance and sustainability: the Director at the research crossroad. In S. Boyd, & U. McMahon-Beattie (Eds.), Tourism and Events: Opportunities, Impacts and Change, 295-303
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2011). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC), 347-354
Robertson, M., & Wardrop, K. (2011). Festivals and events, government and spatial governance
This article seeks to clarify some of the current uncertainties of what politics means in a rapidly changing society. More importantly it investigates the position and role of...
Yeoman, I., Robertson, M., & Smith, K. (2011). A futurist’s view on the future of events
Events are significant in today’s society. They have links to religion, to culture, to sport, to community, to commerce, and to political, policy and microeconomic and macroec...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
The Rivers Suite, Craiglockhart Campus
1 May 2017
11 May 2015