Lecturer in Tourism and Airline Management
Associate Professor in Festival and Event Management
Lecturer in Festival and Event Management
Robertson, M. (2009). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits, 1229-1233
This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in formin...
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2003). Visitor management for festivals and events
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...
Ali-Knight, J., & Robertson, M. (2003). Introduction to arts, culture and leisure
No abstract available.
Carnegie Trust for the Universities of Scotland
To analyse the rise, decline, and rise again of Strathpeffer Spa, c.1850-2014. This project will provide insight into the history and development of a distinctive, business-related highland community...
Qatar National Research Fund
Generate an audit of current activities of various Qatari based institutions (public, private and voluntary sectors) linked to the promotion of green and active living via events.
Elicit constructive ...
02 May 2017
02 May 2017
The “Academics Online” workshop on Tuesday 2 May, organised by Dr Ivana Rihova and Dr Nathalia Tjandra from the Business School, allowed the 40 participating academics, ECRs a...
12 May 2015
12 May 2015
A total of 35 researchers, early career and established academics from the Business School, the University and other institutions, attended the event, which took place on 12th...
Robertson, M., & Wardrop, K. M. (2003). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
As a sector that is reliant on the creation and management of memorable experiences, visitor attrac...
The Rivers Suite, Craiglockhart Campus
1 May 2017
11 May 2015