Lecturer and Programme Leader MSc International Festival and Event Management
Programme Leader for UG Tourism
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
(2018). Special Issue: Grassroots Festivals and Place Making. Journal of Place Management and Development, 11(3),
Authors are editors of the special issue to Journal of Place Management and Development.
15 August 2017
15 August 2017
Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interp...
24 March 2017
24 March 2017
From the online publicity and information pages:
The USEC returns to Edinburgh Napier in 2017! Universities of Scotland Events Conference (USEC) is an annual runn...
Professor in Festival and Event Management
Lecturer in Tourism Management
Associate Professor in Festival and Event Management
Lecturer in Festival and Event Management
(2018). Special Issue: Critical Event Studies: Issues and Perspectives. Event Management, 22(6),
Authors are guest editors of a special issue to the journal Event Management.
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015). Introduction: events in society. Event management, 19(4), 429-431. doi:10.3727/152599515X14465748512489
Introduction to special issue of the journal Event Management.
Kerr, G., & Amakobe, W. (2014). Dissemination of Solar Energy Technologies for Rural Electrification in Kenya – Challenges & Opportunities. African Centre for Technology Studies
Understanding the challenges and opportunities in the solar energy technology value chain is essential for key actors in order to disseminate these technologies for rural elec...
Robertson, M., Junek, O., & Lockstone-Binney, L. (2014). Introduction: ProfessIonalIzatIon and event ManageMent. Event Management, 18(1), (1-3). ISSN 1525-9951
No abstract available. Item is introduction to journal issue.
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
Todd, L. (2018, October). 'Edinburgh the ‘festival city’ and hallmark event tourism': invited research lecture and seminar presented at 'Leisure Talks' series, School of Environment, Education and Development , Manchester Institute of Education, University of Manchester. Presented at Leisure Talks' series
The ‘festival city’ has become a topic of theoretical debate within tourism and events research. In strategic destination management practice a festival city presents a signif...
Todd, L. (2018, August). Visualising the ‘festival city’: towards a stakeholder semiotic framework. Paper presented at Inclusive Innovation for Enhanced Local Experience, British Council and Newton Fund ‘Researcher Links’, Phuket Graceland Resort & Spa, Phuket, Thailand
No abstract available.
Robertson, M. (2018, July). Festival leaders and resilient futures: Coast Arts and Local Education’. Paper presented at Association of Event Management Educators (AEME) 2018 Event Education & Research: Coming of Age
‘Festival leaders and resilient futures: Coastal Arts and Local Education’
Visioning is a process which focusses on a preferred future condition (Bazzanella et al., 2012). In...
Robertson, M., & Rogers, P. (2008, November). Media Framing and the Perception of the Impacts of Festivals and Events in Rural and Urban Fringe Areas: A Case Study Analysis of Newspaper Coverage. Paper presented at International Tourism and Media Conference, Melbourne
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
Although previous research has widely acknowledg...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Business School
Edinburgh Napier University
24 March 2017