Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2003). Visitor management for festivals and events
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...
Ali-Knight, J., & Robertson, M. (2003). Introduction to arts, culture and leisure
No abstract available.
Robertson, M., & Wardrop, K. M. (2003). Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...