Lecturer and Programme Leader MSc International Festival and Event Management
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
15 August 2017
15 August 2017
Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interp...
24 March 2017
24 March 2017
From the online publicity and information pages:
The USEC returns to Edinburgh Napier in 2017! Universities of Scotland Events Conference (USEC) is an annual runn...
12 May 2015
12 May 2015
A total of 35 researchers, early career and established academics from the Business School, the University and other institutions, attended the event, which took place on 12th...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Todd, L. (2015). Leisure Retail 'Retailtainment': Orchard Road and Little India. Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28th, 29th and 30th July 2015. Singapore
Case Study developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with th...
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
Todd, L. (2018, October). 'Edinburgh the ‘festival city’ and hallmark event tourism': invited research lecture and seminar presented at 'Leisure Talks' series, School of Environment, Education and Development , Manchester Institute of Education, University of Manchester. Presented at Leisure Talks' series
The ‘festival city’ has become a topic of theoretical debate within tourism and events research. In strategic destination management practice a festival city presents a signif...
Todd, L. (2018, August). Visualising the ‘festival city’: towards a stakeholder semiotic framework. Paper presented at Inclusive Innovation for Enhanced Local Experience, British Council and Newton Fund ‘Researcher Links’, Phuket Graceland Resort & Spa, Phuket, Thailand
No abstract available.
Todd, L., & Furger, T. (2018, May). Meanings and myths: Semiotics of Edinburgh Castle. Paper presented at Royal Anthropological Institute’s (RAI) Annual Conference: Art, Materiality and Representation, the Royal Anthropological Institute, The Department Of Africa, Oceania And The Americas Of The British Museum And The Department Of Anthropology At SOAS, London
We will present initial themes from my study into the semiotics of Edinburgh Castle through analysing shared online images. As a semiotic sign, Edinburgh Castle...
Viol, M., Todd, L., Theodoraki, E., & Anastasiadou, C. (2018). The role of iconic-historic commemorative events in event tourism: Insights from the 20 th and 25 th anniversaries of the fall of the Berlin Wall. Tourism Management, 69, (246-262). doi:10.1016/j.tourman.2018.06.018. ISSN 0261-5177
The role of commemorative events for event tourism has received marginal attention. Existing research primarily considers commemorative events for their social and political s...
Todd, L., Leask, A., & Ensor, J. (2017). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, (494-509). doi:10.1016/j.tourman.2016.09.010. ISSN 0261-5177
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...
Todd, L., Leask, A., & Fyall, A. (2015). Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore. Tourism Analysis, 20(6), (593-605). doi:10.3727/108354215x14464845877832. ISSN 1083-5423
This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in...
Todd, L. (in press). Tourist Art and Commodification. In Proceedings of Art, Materiality and Representation
Panel 106: Tourist Art and Commodification
The visual consumption and depiction of material and experiential phenomena have become increasingly pertinent in con...
Skeptics on The Fringe 2017, Edinburgh Skeptics Society, Banshee Labyrinth, Edinburgh
14 August 2017
The Business School
Edinburgh Napier University
24 March 2017
The Rivers Suite, Craiglockhart Campus
11 May 2015