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Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis

Book Chapter
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (2009)
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis. , (xix). Oxford, UK: Elsevier
No abstract available

Visitor management for festivals and events

Book Chapter
Yeoman, I., McMahon-Beattie, U., & Robertson, M. (2004)
Visitor management for festivals and events. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (65-79). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50010-7
This chapter draws on a number of models to animate the need for a visitor manage to balance the requirements of demand forecasting and managing capacity with appropriate leve...

Introduction to arts, culture and leisure

Book Chapter
Ali-Knight, J., & Robertson, M. (2004)
Introduction to arts, culture and leisure. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (3-13). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50006-5
No abstract available.

Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing

Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...

Edinburgh's Winter Festival.

Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.