Macdonald, I. (2015). Designing to engage a television audience: how are different media used in tv ident creation?. Arts and the Market, 5, 139-153. https://doi.org/10.1108/AAM-05-2014-0019
The aims of this article are to illustrate how designers attempt to engage audiences through different media in tv idents; and to explore how the human mark (such as ...