Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites
Book Chapter
Smith, M., Carnegie, E., & Robertson, M. (2006)
Juxtaposing the timeless and the ephemeral: Staging festivals and events at World Heritage Sites. In A. Leask, & A. Fyall (Eds.), Managing World Heritage Sites. , (110-124). Amsterdam: London: Elsevier Butterworth-Heinemann. https://doi.org/10.4324/9780080461755
The aim of this chapter is to explore the complex relationship between World Heritage Sites (WHS) and temporary festivals and events, analysing some of the impacts and implica...
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
The forward facing flaneur: a fresh look at information seeking for the beer festival attendee
Presentation / Conference
Robertson, M., & Adams, A. (2019, July)
The forward facing flaneur: a fresh look at information seeking for the beer festival attendee. Paper presented at Leisure Studies Association (LSA) 2019, Abertay University, Dundee
Dӧrk, Carpendale and Williamson (2011) review the Flaneur (Baudelaire, 1863) in contemporary settings, positing the information flanuer as representing a new way of thinking a...
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis
Book Chapter
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (2009)
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis. , (xix). Oxford, UK: Elsevier
No abstract available
Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe
Book Chapter
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwa, N. (2014)
Scenarios for the future of events and festivals: Mick Jagger at 107 and Edinburgh Fringe. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals. , (36-50). (1). Oxon, UK: Taylor & Francis
Introduction: a tipping point The power of festivals and events is multifarious. As both historic artefacts and barometers of current beliefs, opinions and the state of societ...
Visioning the future city - a discussion on the narrative of sustainability through events and festivals
Presentation / Conference
Robertson, M. (2015, July)
Visioning the future city - a discussion on the narrative of sustainability through events and festivals. Paper presented at LSA 2015 Creating Leisure
This conceptual work discusses a visionary future of the city destination in which festival and events have a purposeful role in narrating sustainable development – a megatren...
The Dynamics of Successful Events - The Experts Perspective
Journal Article
Ensor, J., Robertson, M., & Ali-Knight, J. (2007)
The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), 223-235. https://doi.org/10.1080/13606710701406550
Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creat...
The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland
Presentation / Conference
Robertson, M., & Darby, P. (2007, December)
The Rurban Interface ~ investigating the potency of niche sport events as brand narrative for destinations: Case Study: UCI Mountain Bike World Cup, Fort William, Scotland. Paper presented at International Event Research Conference
No abstract available.
Review of transformative festival leadership – a learning and teaching discussion
Presentation / Conference
Robertson, M. (2017, July)
Review of transformative festival leadership – a learning and teaching discussion. Paper presented at Association of Event Management Educators (AEME) 2017 Event Futures – Innovation, Creativity, Collaboration
A discussion of the linkage between the critical review of research in festival leadership and sustainable management, and critical creativity in Honours year (level 6) learni...
Business Events - the application of design and transforming access
Presentation / Conference
Robertson, M., & McLachie, J. (2019, May)
Business Events - the application of design and transforming access. Paper presented at Atlas Business Tourism 2019 Special Interest Group Conference, Porvoo, Finland
This work introduces and critically reviews the changing notion of social responsibility in the behaviour and actions of Business Event provision and its management. In partic...