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71 results

Advanced and emerging economies Generation Ys' perception towards country-of-origin.

Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015)
Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146
Purpose The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. ...

Brand risk intelligence - new brand development drivers in a satiated consumer marketplace.

Presentation / Conference
Hamann, D., Williams, J., & Omar, M. (2008, July)
Brand risk intelligence - new brand development drivers in a satiated consumer marketplace. Paper presented at Academy of Marketing, Annual Conference, Reflective Marketing in a Material World, Robert Gordon University, Aberdeen, Scotland
In a globally competitive business environment the value of a strong brand in the consumer high-technology marketplace is well documented, as is a progressively satiated mark...

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.

Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...

Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods.

Journal Article
Williams, J., & Omar, M. (2013)
Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71
Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of...

Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers

Journal Article
Omar, M., Bathgate, I., & Nwankwo, S. (2011)
Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489
The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the l...

How branding process activities impact brand equity within Higher Education Institutions - Editorial.

Journal Article
Williams, J., & Omar, M. (2014)
How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24(1), 1-10. https://doi.org/10.1080/08841241.2014.920567
Editorial. No abstract available. Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology

Journal Article
Williams, J., Osei, C., & Omar, M. (2012)
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22, 71-81. https://doi.org/10.1080/08841241.2012.705795
As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. Thi...

Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University.

Journal Article
Williams, J., & Omar, M. (2014)
Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222-242. https://doi.org/10.1080/08841241.2014.973471
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategi...

An investigative analysis of the factors influencing degree of involvement in a foreign market.

Journal Article
Omar, M., & Osei, C. (2015)
An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60
This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a...

The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses

Journal Article
Brown, A., Orr, A., Luo, J., Omar, M., & Handley-Schachler, M. (2006)
The effects of culture and politics on Foreign Direct Investment and sustainable development in China: some research hypotheses. World Review of Entrepreneurship, Management and Sustainable Development, 2(1/2), 89. https://doi.org/10.1504/wremsd.2006.009078
China's GDP reached US 1.159 trillion in 2001, making it the sixth largest economy in the world. In addition the Chinese government has reformed its economy, liberated market ...
8 results

On the road to brand leadership: co-creating with independent financial advisers

2009 - 2013
Dr Nathalia Tjandra | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

Foreign direct investment and determinants: A case of Zimbabwe

2015 - 2019
Dr Mavis Gutu | Director of Studies: Dr Collins Osei | Second Supervisor: Dr Constantia Anastasiadou

Fifty shades of consumer engagement: an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook

2013 - 2017
Dr Agata Krowinska | Director of Studies: Prof John Ensor | Second Supervisor: Dr Maktoba Omar Saad

Critical investigation of the mobile information technology expert’s perspective on the impact of mobile application development within the German financial market and service industry

2013 - 2017
Klaus Hahn | Director of Studies: Dr Constantia Anastasiadou | Second Supervisor: Dr Maktoba Omar Saad

The key drivers of foreign direct investment in emerging markets: evidence from Nigeria's service sector

2016 - date
Francis Achi | Director of Studies: Dr Collins Osei | Second Supervisor: Dr John Thomson

UK foreign direct investment in Ghana, determinants and implications

2008 - 2014
Dr Collins Osei | Director of Studies: Dr Maktoba Omar Saad | Second Supervisor: Dr Constantia Anastasiadou

Evaluation of factors influencing the success of forced coopetition in IT multi-sourcing projects

2014 - 2017
Stefan Buttschardt | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

The causal influence of hedonic visual brand cues on Generation Z's impulsive food buying

2015 - 2020
Dr Alessandro Feri | Director of Studies: Dr Nathalia Tjandra | Second Supervisor: Dr Collins Osei

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