Building resilience and future proofing events education
Conference Proceeding
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (2021)
Building resilience and future proofing events education
This session explores issues surrounding the design and delivery of Event Management programmes, specifically those related to their resilience and futureproofing. It addresse...
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing
Book Chapter
Robertson, M., & Wardrop, K. M. (2004)
Events and the destination dynamic: Edinburgh festivals, entrepreneurship and strategic marketing. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (115-129). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50013-2
This chapter addresses the role of image, marketing, brand awareness, commercial partnerships (sponsorship), entrepreneurship, and stakeholder legitimacy as part of an events ...
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis
Book Chapter
Ali-Knight, J., Robertson, M., Fyall, A., & Ladkin, A. (2009)
Introduction: International Perspectives of Festivals and Events : Paradigms of Analysis. In J. Ali-Knight, M. Robertson, A. Fyall, & A. Ladkin (Eds.), International Perspectives of Festivals and Events : Paradigms of Analysis. , (xix). Oxford, UK: Elsevier
No abstract available
Event Design in outdoor music festival audience behaviour (a critical transformative research note)
Journal Article
Robertson, M., Hutton, A., & Brown, S. (2018)
Event Design in outdoor music festival audience behaviour (a critical transformative research note). Event Management, 22(6), 1073-1081. https://doi.org/10.3727/152599518x15346132863157
This work, a conceptual forward-looking paper, examines the management of audiences at music festivals now and indicates a critical manoeuvre of focus for the future. The theo...
Progressing socio-cultural impact evaluation for festivals
Journal Article
Robertson, M., Rogers, P., & Leask, A. (2009)
Progressing socio-cultural impact evaluation for festivals. Journal of Policy Research in Tourism, Leisure and Events, 1(2), 156-169. https://doi.org/10.1080/19407960902992233
The research project reported in this paper set out to advance the knowledge base of socio‐cultural festival evaluation and, through industry and academic liaison, produce a r...
Events and festivals: Current trends and issues
Journal Article
Robertson, M., Chambers, D., & Frew, E. (2007)
Events and festivals: Current trends and issues. Managing Leisure, 12(2-3), 99-101. https://doi.org/10.1080/13606710701406485
The aim of this special edition of Managing Leisure is to acknowledge the multi-factorial and dynamic nature of events and festivals as research areas. The articles captured i...
Edinburgh's Winter Festival.
Book Chapter
Wardrop, K. M., & Robertson, M. (2004)
Edinburgh's Winter Festival. In I. Yeoman, M. Robertson, J. Ali-Knight, S. Drummond, & U. McMahon-Beattie (Eds.), Festival and Events Management. , (346-357). Oxford: Elsevier Butterworth-Heinemann. https://doi.org/10.1016/b978-0-7506-5872-0.50027-2
No abstract available.
Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media
Journal Article
Robertson, M., & Rogers, P. (2009)
Festivals, Cooperative Stakeholders and the Role of the Media: A Case Analysis of Newspaper Media. Scandinavian Journal of Hospitality and Tourism, 9(2-3), 206-224. https://doi.org/10.1080/15022250903217019
Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The ...
Access: Developing a research agenda for Edinburgh festivals and events
Presentation / Conference
Carlsen, J., Ali-Knight, J., & Robertson, M. (2007, December)
Access: Developing a research agenda for Edinburgh festivals and events. Paper presented at International Event Research Conference
No abstract available.
The Future of Music Festivals: Play, Technology and Glastonbury 2050
Conference Proceeding
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2012)
The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC). , (347-354
No abstract available.