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An ethnographic interpretation of the work environment within a creative culture in the advertising sector

Thesis
Band, C. An ethnographic interpretation of the work environment within a creative culture in the advertising sector. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6613
Purpose and rationale The purpose of the exploratory research is to provide a deeper understanding of how the work environment enhances or constrains organisational creativit...

Personalised TV ads are the future – but is it time to panic?

Other
Blake, J. (2015)
Personalised TV ads are the future – but is it time to panic?
TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media servi...

Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework

Journal Article
Peisl, T., Selen, W., Raeside, R., & Albera, T. (2014)
Predictive crowding as a concept to support the assessment of disruptive Ideas: a conceptual framework. The journal of new business ideas & trends, 12(2), 1-13
Purpose - The purpose of this paper, is to develop a conceptual framework for a holistic view on how to use crowd intelligence to identify the logic of sequences to fully addr...

The Communities of Practice model for understanding digital engagement by hyperlocal elected representatives

Conference Proceeding
Cruickshank, P., & Ryan, B. (2016)
The Communities of Practice model for understanding digital engagement by hyperlocal elected representatives. In M. Janssen, M. A. Wimmer, Ø. Sæbø, T. A. Pardo, P. Panagiotopoulos, M. Gascó, …E. Tambouris (Eds.), Electronic Government and Electronic Participation, 11-18. https://doi.org/10.3233/978-1-61499-570-8-11
There has been much research into citizens’ engagement with their representatives. This paper offers an approach to understanding sustained take-up of internet technologies by...

Branding through renaming for strategic alignment in service organisations

Thesis
Williams, R. L. Branding through renaming for strategic alignment in service organisations. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6657
The overall goal of this study was to develop a theoretically based and empirically grounded process framework to understand radical organisational renaming within service ind...

Fostering knowledge management through the creative work environment: a portable model from the advertising industry

Journal Article
Ensor, J., Cottam, A., & Band, C. (2001)
Fostering knowledge management through the creative work environment: a portable model from the advertising industry. Journal of Information Science, 27(3), 147-155. https://doi.org/10.1177/016555150102700304
Within the knowledge-creating organisation, building communities of practice and allowing people to form social networks in order to disperse information is critical in order ...

Harnessing the Influence of Social Media in Online Luxury Brand Communication

Conference Proceeding
Lu, X., Filieri, R., & Rahman, M. (2019)
Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings, 105-128. https://doi.org/10.15444/GFMC2019.01.07.02
This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting ...

An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels

Thesis
Soraghan, C. An analysis of nudging as a social marketing technique using Front of Pack nutrition labels: A study of women's perceptions of food labels. (Thesis)
Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090514
Recently, social marketers have adopted the use of ‘nudging’ as a technique to influence behaviour through subtle tweaks to the environment (Thaler & Sunstein, 2008). Front of...

Risk & decision making in events management.

Book
Laybourn, P. (2003)
Risk & decision making in events management. In I. S. Yeoman, M. Robertson, J. Ali-Knight, & S. Drummond (Eds.), Festival and Events Management: An International Perspective, 286-310. Butterworth Heinemann

Creativity work environment: do UK advertising agencies have one?

Journal Article
Ensor, J., Pirrie, A. & Band, C. (2006)
Creativity work environment: do UK advertising agencies have one?. European Journal of Innovation Management. 9, 258-268. doi:10.1108/14601060610678130. ISSN 1460-1060
Purpose ? The aim of the present study is to identify whether the work environment of advertising agencies display the key elements (both positive and negative) of the concept...

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