Programme Leader, MSc Business Event Management & Academic, International Festival & Event Management
Lees, G., Morrison, A., & Robertson, M. (2014). Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), ANZMAC Annual Conference 2014, Proceedings, 218-225
No abstract available.
Robertson, M. (2012). Festivals, governance and sustainability: the Director at the research crossroad. In S. Boyd, & U. McMahon-Beattie (Eds.), Tourism and Events: Opportunities, Impacts and Change, 295-303
Yeoman, I., Robertson, M., McMahon-Beattie, U., & Musarurwam, N. (2011). The Future of Music Festivals: Play, Technology and Glastonbury 2050. In S. Boyd, & U. McMahon-Beattie (Eds.), Proceedings of the International Conference on Tourism and Events: Opportunities, Impacts and Change (Incorporating the 8th Annual Tourism and Hospitality Research Conference in Ireland Conference THRIC), 347-354
24 March 2017
24 March 2017
From the online publicity and information pages:
The USEC returns to Edinburgh Napier in 2017! Universities of Scotland Events Conference (USEC) is an annual runn...
15 August 2017
15 August 2017
Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interp...
Professor in Festival and Event Management
Robertson, M. (2009). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits, 1229-1233
This work - in - progress stems from an earlier project by Robertson and Rogers (2009).
It addresses the role of the media and stakeholder collaboration in a city in formin...
Jaimangal-Jones, D., Jackson, C., & Robertson, M. (in press). Event futures: innovation, creativity and collaboration...Guest Editorial. International Journal of Event and Festival Management, 9(2), (5). ISSN 1758-2954
This special issue has at its centre the theme Event Futures: innovation, creativity and collaboration. This theme was the basis of the Association for Events Management Educa...
Newland, B. L., & Robertson, M. (2017). An Exploration of Tourists’ Perceptions of a Rural Mountain Bike Event. Journal of Applied Sport Management, 10(1), (13-22). doi:10.18666/JASM-2017-V10-I1-8324. ISSN 2327-0187
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose o...
Michelini, L., Iasevoli, G., & Theodoraki, E. (2017). Event venue satisfaction and its impact on sponsorship outcomes. Event Management, 21(3), (319-331). doi:10.3727/152599517X14942648527536. ISSN 1525-9951
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
Robertson, M. (2015). Expert opinion: Trends and future of events. In D. Getz, & S. Page (Eds.), Event studies: theory, research and policy for planned events, 84-87. (3). Abingdon, Oxon, England: Taylor & Francis (Routledge)
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, society, and visioning the future of music festivals. Event management, 19(4), (567-587). doi:10.3727/152599515X14465748774001. ISSN 1943-4308
Many music festivals fail because the experiences offered do not ensure relevance and meaning to the attendee. Engagement with new and virtual landscapes and with the enhanced...
Lockstone-Binney, L., Holmes, K., & Robertson, M. (2015). Introduction: events in society. Event management, 19(4), (429-431). doi:10.3727/152599515X14465748512489. ISSN 1943-4308
Introduction to special issue of the journal Event Management.
Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E., & Smith, K. (2014). An introduction to the future. In I. Yeoman, M. Robertson, McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events and Festivals, 3-9. Abingdon, Oxon: Taylor & Francis (Routledge)
Robertson, M., & Yeoman, I. (2014). Signals and Signposts of the future: Literary Festival Consumption in 2050. Tourism Recreation Research, 39(3), (321-342). doi:10.1080/02508281.2014.11087004. ISSN 0250-8281
This conceptual paper uses a scenario planning process to facilitate possible futures for literary festivals, a form of festival tourism that has grown rapidly in the develope...
Robertson, M., & Brown, S. (2014). Leadership and visionary futures: future proofing festivals. In I. Yeoman, M. Robertson, U. McMahon-Beattie, E. Backer, & K. Smith (Eds.), The Future of Events & Festivals, 219-235. Oxon, UK: Taylor & Francis (Routledge)
Introduction David Bowie’s 1974 album Diamond Dogs offered a dystopian vision of the world in which ‘. . . fleas the size of rats sucked on rats the size of cats and ten thous...
Yeoman, I., Robertson, M., & Wheatley, C. (2014). Cognitive map(s) of event and festival futures. In The Future of Events and Festivals, 271-314. Oxon, UK: Taylor & Francis (Routledge)
The future cannot be forecasted with a high degree of certainty and precision (Eden and Ackermann 1998); however, understanding the environment and context as explanation is a...
Robertson, M., Newland, B., & Darby, P. (2014). An Exploration of a Niche Sport Event’s Role in Visitors’ Perception of a Rural Destination: The Case of the UCI Mountain Bike World Cup. International journal of sport management, 15(2), (193-218). ISSN 1546-234X
This article investigates whether a niche sport event in a rural location influences visitor perceptions of a destination. The work explores how rural sport events can affect ...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
This study focuses on three albums of original music performed and recorded by...
As a societal phenomenon, festivals and planned events are discussed in a wide policy context. They have entered a broader discus...
This research will investigate the nature of interactions between people and experience-oriented technologies such as new-media artw...