Michelini, L., Iasevoli, G., & Theodoraki, E. (2017). Event venue satisfaction and its impact on sponsorship outcomes. Event Management, 21(3), (319-331). doi:10.3727/152599517X14942648527536. ISSN 1525-9951
The importance of sponsorship as a marketing communications tool is well recognized in the event literature. Despite the growth in event sponsorship investments and the increa...
McCleery, A. & Bowers, J. (2016). Documenting and Safeguarding Intangible Cultural Heritage: the Experience in Scotland. In Stefano, M. L. & Davis, P. (Eds.). The Routledge Companion to Intangible Cultural Heritage, 185-201. Taylor & Francis (Routledge). ISBN 9781138860551
No abstract available.
Leask, A. & Hood, G. (2000, February). Unusual Venues as Conference Facilities. Paper presented at Convention/Expo VII, Las Vegas, USA
24 March 2017
24 March 2017
From the online publicity and information pages:
The USEC returns to Edinburgh Napier in 2017! Universities of Scotland Events Conference (USEC) is an annual runn...
15 August 2017
15 August 2017
Everyday branded products, from instant coffee to cars, have long been imbued by marketers with human traits as a means of appealing to consumers’ self-image. Indeed an interp...
Programme Leader for UG Tourism
Associate Professor in Festival and Event Management
Blake, J. (2017). The creative Industries: recasting Scotland's relationship with Europe. Edinburgh: Royal Society of Edinburgh
This article analyses the likely impact that Brexit will have on the creative industries in Scotland. The study focuses on three main areas: the movement of people, Creative ...
Todd, L. (2018). 10 Qs on the Fringe: Dr Louise Todd. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Before her talk for us on the relationships that people have with the Edinburgh Fringe Festival Dr Louise Todd sat down with Heather Pentler to talk more about her research an...
Todd, L. (2018). SotF 2017: The Fringe: My BFF. This Media Podcast was recorded alongside public engagement event: Dr Louise Todd, The Fringe: My BFF', 'Skeptics on the Fringe 2017
Often skeptics are charged with only concentrating on hard, physical sciences. Well, that shouldn't be the case. Recorded during our 2017 Edinburgh Fringe run, this talk from ...
Todd, L., Leask, A. & Ensor, J. (2017, June). Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)
Todd, L. (2012, July). The semiotic paradigm and festival brand image:a study of the Edinburgh Festival Fringe. Presented at Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK
The semiotic paradigm has previously been applied to the understanding of product brands and brand image within the consumer context. Further, as a research method, semiotic a...
This study focuses on three albums of original music performed and recorded by...
This research will investigate the nature of interactions between people and experience-oriented technologies such as new-media artw...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...