Lecturer in Tourism Management
Kendall, H., Naughton, P., Kuznesof, S., Raley, M., Dean, M., Clark, B., …Frewer, L. J. (2018). Food fraud and the perceived integrity of European food imports into China. PLoS ONE, 13(5), (e0195817). doi:10.1371/journal.pone.0195817. ISSN 1932-6203
Persistent incidents of food fraud in China have resulted in low levels of consumer trust in the authenticity and safety of food that is domestically produced....
Naughton, P., McCarthy, M. & McCarthy, S. (2017). Reducing consumption of confectionery foods: a post-hoc segmentation analysis using a social cognition approach. Appetite. 117(1), 168-178. doi:10.1016/j.appet.2017.06.027. ISSN 0195-6663
Considering confectionary consumption behaviour this cross-sectional study used social cognition variables to identify distinct segments in terms of their motivation and effor...
Azer, J. (2015). Facebook from socializing to advertising. African journal of business management, 9(24), (796-813). doi:10.5897/ajbm2015.7866. ISSN 1993-8233
This research aims to investigate if Facebook has a significant effect as a tool of advertising in Egypt and to present to marketers practical trends to use in order to close ...
Todd, L., & Logan-McFarlane, A. (2017, June). Imaging Edinburgh as the ‘festival city’. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
We will present initial findings and emerging themes from our study into the imaging of a ‘festival city’, as it is represented and elicited by city stakeholders through share...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design. This event was delivered by the VisitScotland Events Directorate in partnership with Edinburgh's Festivals and Edinburgh Napier University (June 2016)
Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design.
This seminar was delivered by VisitScotlan...
Todd, L. (2016). Dr Louise Todd - The Theory. Event Marketing Innovation Seminar - Trends and Opportunities, a seminar as part of the Year of Innovation Architecture and Design (June 2016)