Easson, H., & Leask, A. (in press). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, https://doi.org/10.1080/13683500.2019.1625875
Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more comme...
Leask, A. & Barron, P. (2012). Engaging with Generation Y at Museums. In Smith, M. & Richards, G. (Eds.). The Routledge Handbook of Cultural Tourism. Taylor & Francis (Routledge). doi:10.4324/9780203120958.ch50. ISBN 9780415523516
Museums form a significant proportion of the cultural tourism offering in many destinations across the world. They ‘serve the functions of collection, research and exhibition,...
Leask, A. (2011). Engaging with Gen Y at Museums
No abstract available.