Fowlestone, M. G. The lore of the brand: an investigation into how organisations can build consumer engagement and brand affinity through a shared narrative. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6152
This thesis aims to explore how organisations can build consumer
engagement and affinity through establishing the conditions for a shared narrative. It is set against a backdr...
Seaman, C. E. A. Family business networks: mulit-rational perspectives on networking in family owned and managed small and micro-businesses. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/5684
This portfolio considers the manner in which family businesses network.
Networks are vital for small and micro-businesses but within current research
Aribi, Z. A. and its disclosure in Islamic financial institutions. (Thesis)
Corporate Social Responsibility (CSR) and Corporate Social Responsibility
Disclosure (CSRD) have received much attention in the literature. However, a
review of previous studi...
Zorn, C. The roles, responsibilities and activities of personnel specialists in the formulation of business and HRM strategies in the Scottish financial services industry. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/3710
This research project investigates the roles of Personnel/Human Resource Specialists in
the formulation of corporate strategy. It aims at providing a better understanding of t...
Amati, C. A. “You can never really be emotionally spontaneous”: Understanding emotion display at work through cross-paradigm dialogue. (Thesis)
Intro & Rationale The thesis develops an understanding of emotion display at work that is stimulated by a cross-paradigm dialogue. Emotion and emotion display at work are subj...