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Co-creating with intermediaries: Understanding their power and interest

Journal Article
Tjandra, N. C., Ensor, J., & Thomson, J. R. (2019)
Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, 36(3-4), 319-339. https://doi.org/10.1080/1051712X.2019.1611086
Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of indep...

Meaningful Engagement for Retail Transformation: Value Co-Creation through Digital Technology and Sustainability Innovation

Presentation / Conference
Legl, C. (2018, May)
Meaningful Engagement for Retail Transformation: Value Co-Creation through Digital Technology and Sustainability Innovation. Poster presented at Edinburgh Napier University Business School annual conference, 2018
Meaningful engagement for retail transformation: value co-creation through digital technology and sustainability innovation Name: Carina Legl (MSc with Distinction in Interna...

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation.

Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014)
Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference
The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the ide...