Todd, L., Leask, A. & Ensor, J. (2017, June). Materiality, memories and lived event tourism experiences. Presented at Critical Tourism Studies: Understand Tourism- Change Tourism, Understand Ourselves - Change Ourselves, Palma de Mallorca, Spain
Lu, X., & Ensor, J. (2017, September). Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania
No abstract available.
Tjandra, N. C., Ensor, J., & Thomson, J. R. (in press). Co-creating with intermediaries: Understanding their power and interest. Journal of Business to Business Marketing, https://doi.org/10.1080/1051712X.2019.1611086
Purpose: This paper aims to explore the power and interest of independent intermediaries in co-creation activities. More specifically, the study investigates the role of indep...
To develop an academically robust and unique consumer insight tool.
Innovate KTP no. 009884
Ali-Knight, J., & Ensor, J. (2017). Salute to the sun: an exploration of UK yoga tourist profiles. Tourism Recreation Research, 42(4), (484-497). doi:10.1080/02508281.2017.1327186. ISSN 0250-8281
This paper focuses on exploring yoga tourism as an under researched area where little has been written to date (Ali-Knight, 2009; Lehto, Brown, Chen & Morrison, 2006). Yoga to...
Soraghan, C., Thomson, E., & Ensor, J. (2016). Using food labels to evaluate the practice of nudging in a social marketing context. Social Business, 6(3), (249-265). doi:10.1362/204440816x14811339560893. ISSN 2044-4087
Voluntary, front of pack (FoP) food labels were used to examine the practice of nudging in a social marketing context.
With the explosion of social mar...
Todd, L., Leask, A., & Ensor, J. (2017). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, (494-509). doi:10.1016/j.tourman.2016.09.010. ISSN 0261-5177
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...
Tjandra, N. C., Omar, M., & Ensor, J. (2014). Advanced and emerging economies Generation Ys' perception towards country-of-origin. International Journal of Emerging Markets, 10, (858-874). doi:10.1108/IJoEM-11-2012-0146. ISSN 1746-8809
The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products.
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), (753-763). doi:10.1016/j.jretconser.2014.06.001. ISSN 0969-6989
The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fu...
Tjandra, N. C., Omar, M., Williams, J. & Ensor, J. (2012). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal. 1, 75-92. ISSN 2041-4684
With approximately 1.38 billion, Generation Y are currently in the job market
or about to enter the job market, they are increasingly taking over the spending
power of the pre...
Ensor, J., Robertson, M., Ali-Knight, J., Ensor, J., Robertson, M., & Ali-Knight, J. (2011). Eliciting the dynamics of leading a sustainable event: Key informant responses. Event Management, 15(4), (315-327). doi:10.3727/152599511X13175676722483. ISSN 1525-9951
Within the event management literature relating to network development and festival sustainability there is a paucity of research that analyzes the perception of festival sust...
Williams, J., Omar, M. & Ensor, J. (2010). Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning. 29, 232-246. doi:10.1108/02634501111129220. ISSN 0263-4503
Purpose – Much has been written concerning the value and validity of the bottom of the pyramid
(BOP) model, as a strategy for multi-national corporation (MNC) growth. The mode...
Omar, M., Williams, J., & Ensor, J. (2009). Using emerging markets as a means to diversify the industrial base. Edinburgh Napier Universtiy, School of Accounting and Economics
Ensor, J., Robertson, M., & Ali-Knight, J. (2007). The Dynamics of Successful Events - The Experts Perspective. Managing Leisure, 12(3), (223-235). doi:10.1080/13606710701406550. ISSN 1360-6719
Interviews with key leaders formed the basis of this exploratory research to elicit and identify the key factors that festival leaders perceive as the characteristics of creat...
Ensor, J., Pirrie, A. & Band, C. (2006). Creativity work environment: do UK advertising agencies have one?. European Journal of Innovation Management. 9, 258-268. doi:10.1108/14601060610678130. ISSN 1460-1060
Purpose ? The aim of the present study is to identify whether the work environment of advertising agencies display the key elements (both positive and negative) of the concept...
Tinson, J. & Ensor, J. (2001). Formal and informal referent groups: An exploration of novices and experts in maternity services. Journal of Consumer Behaviour. 1, 174-183. doi:10.1002/cb.63. ISSN 1472-0817
Different social groups place varying emphasis on the importance of referent input. While referent groups are recognised as having a significant influence on purchase behaviou...
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understan...
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...