Blake, J. (2017). Second Screen interaction in the cinema: Experimenting with transmedia narratives and commercialising user participation. Participations: International Journal of Audience Reception Studies, 14(2), 526-544
In its relatively short life, second screen interaction has evolved into a variety of forms of viewer engagement. The practice of using two screens concurrently has become com...
Blake, J. (2015). Personalised TV ads are the future – but is it time to panic?. The Conversation,
TV Advertising is evolving quickly. This article examines how the popularity of viewing content on mobile platforms is changing the way we advertise. VOD and OTT media servi...
Blake, J. (2015). What was missing from the relaunch of Medium?. The Conversation,
A commissioned article for the Conversation website on the innovative publishing platform Medium and a comparison with other established social media sites.
Blake, J. (2015). Little reason to smile as Iannucci lays bare the tension between BBC and Tories. The Conversation,
Studying the impact of Armando Iannucci's McTaggart Lecture on the debate over the future of public service broadcasting in the UK.