Customer retention through continuous improvement (CI), culture and customer service
Customer retention has long been considered an important element in achieving
competitive advantage for business org...
Dr Barbara McCrory | Director of Studies: Dr Nick Pilcher | Second Supervisor: Dr Janice McMillan
The role of niche tourism products in destination development
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a particular audience/market segment. Locations...
Prof Jane Ali-Knight | Director of Studies: Prof John Ensor