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/Subject (This paper argues that despite the wide adoption of Internet technologies in destination marketing, information is still disseminated through printed brochures that have largely remained unchanged and unaffected by the trend towards greater personalisation of service. We argue that innovations in IT such as digital printing, allow for the replacement of the inflexible brochures of the past with dynamic, customised brochures. Such changes allow the Destination Marketing Organisations \(DMOs\) and other tourism providers to significantly improve the element of personalisation of their products, gain valuable marketing and intelligence data about their customers and substantially reduce their printing and posting costs.)
/Author (Nikos Migas and Constantia Anastasiadou and Jim Marshall and William J. Buchanan)
/Title (Mass Customisation through Personalised Brochures: The Role of Emerging Technologies)
/Keywords (ECIS, ECIS2007, research paper,Tourism, Culture and IS)
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/dc:author ("Nikos Migas, Constantia Anastasiadou, Jim Marshall and William J. Buchanan",)
/dc:title ("Mass Customisation through Personalised Brochures: the Role of Digital Printing")
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This paper argues that despite the wide adoption of Internet technologies in destination marketing, information is still disseminated through printed brochures that have largely remained unchanged and unaffected by the trend towards greater personalisation of service. We argue that innovations in IT such as digital printing, allow for the replacement of the inflexible brochures of the past with dynamic, customised brochures. Such changes allow the Destination Marketing Organisations (DMOs) and other tourism providers to significantly improve the element of personalisation of their products, gain valuable marketing and intelligence data about their customers and substantially reduce their printing and posting costs.
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ECIS2007
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Tourism
Culture and IS
bibtex/bibtexkey/Migas.Anastasiadou.ea2007-MassCustomisationthrough
bibtex/ecis/TCIS1.3, 548
bibtex/pdf/548_final.pdf
bibtex/pages/2283-2294
bibtex/booktitle/Proceedings of the 15th European Conference on Information Systems (ECIS2007), June 7-9 2007, St. Gallen, Switzerland
bibtex/address/St. Gallen
bibtex/language/english
bibtex/note/Presented in track Tourism, Culture and IS, session Information Systems and participation - role of travelers, on Sat, 9. Jun from 10:00-10:30
University of St. Gallen
Nikos Migas
Constantia Anastasiadou
Jim Marshall
William J. Buchanan
Mass Customisation through Personalised Brochures: The Role of Emerging Technologies
Hubert Österle
Joachim Schelp
Robert Winter
2007-06
application/pdf
Inproceedings
Nikos Migas
Constantia Anastasiadou
Jim Marshall
William J. Buchanan
Mass Customisation through Personalised Brochures: The Role of Emerging Technologies
Hubert Österle
Joachim Schelp
Robert Winter
St. Gallen
June
2007
english
Presented in track Tourism, Culture and IS, session Information Systems and participation - role of travelers, on Sat, 9. Jun from 10:00-10:30
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