This half-day seminar aims to explore the key forces that are currently shaping the nature of DMOs in the UK and beyond.
In this seminar we aim to identify where information and knowledge gaps currently exist, and will discuss and explore existing and emerging models of destination management and marketing organisation that are effective and relevant in these uncertain times.
Destination Management/Marketing Organisations are a common feature in tourism administration, destination development and promotion. Engaging with local industry, they often act as a focal point that unifies diverse local interests, and they are also key in delivering and materialising the vision of national strategies for tourism at a local level.
Destination organisations in the UK and beyond are under pressure to reconsider their business focus, governance arrangements, set up, funding sources and efficiency. Changes in the tourism system such as the impact of the disruptive economy, the immediacy of social media marketing and direct interactions of providers with visitors through digital platforms, place further pressure on destination organisations to evidence their added value, continued relevance and significance in local tourism development and promotion. Operating in an uncertain and fluid environment, they are further challenged by incomplete information systems and knowledge management processes that do not meet their local destination needs. Meanwhile, the competitive nature of the global tourism market remains dynamic and the importance of the visitor economy in creating wealth and employment opportunities at a local level continues to be critically important for many communities.
Against this backdrop the question is being asked: are our Destination Organisations still relevant and ‘fit for purpose’, or are we seeing them transform and transition to new forms of stakeholder relationships, roles and remits?
- 12:00-12:45 Registration and lunch
- 12:45-13:00 Welcome and introduction
- 13:00-14:30 Speaker presentations
- 14:30-15:30 Discussion
- 15:30-16:00 Feedback and close
- Prof. Henrik Halkier, Aalborg University and Edinburgh Napier University,
- Dr Constantia Anastasiadou, Edinburgh Napier University
- Dr Laura James, Aalborg University Denmark- DMOs looking in Scotland and beyond- Where are we now? What are the challenges on the horizon?
- Stephanie Hodges, Head of Civic Partnerships EMEA- 'Airbnb and the sharing economy: new partnerships with destinations'
- Carron Tobin, Argyll Tourism Partnership – The view from a local DMO
Staff and students who wish to attend should email Dr Constantia Anastasiadou at email@example.com