Dr Louise Todd

Louise is a Lecturer and Deputy Programme Leader for the MSc Tourism suite of programmes.
Dr Louise Todd

Profile

Title

Lecturer

School

The Business School

Subject

Tourism

Telephone

+44 (0)131 455 4409

Biography

Louise is a Lecturer in Festival and Event Management and Deputy Programme Leader for the MSc Tourism suite of programmes. She is a Fellow of the Higher Education Academy and teaches a range of undergraduate and postgraduate modules, including leading: ‘Event Management’ (UG) and ‘Experience Design and Management for Tourism, Hospitality and Events’ (PG). Louise is co-ordinator for MSc dissertations in Tourism, Hospitality, Festivals and Events and Deputy MSc Programme Leader. She has supervised a number of undergraduate and postgraduate dissertations and is/has co-supervised two PhD studies.
 
Louise’s research interests and publications lie in the areas of festivals and events, tourism, and marketing communications. She has particular interests in arts and cultural tourism; experience design; brand relationships; and visual culture and methods. Louise completed her PhD in 2011 and her research involved an in-depth study of the Edinburgh Festival Fringe, its brand image, and the types of brand relationships that exist between the Fringe and its stakeholders. 

Louise previously completed a fine art undergraduate degree, specialising in sculpture, at the Glasgow School of Art. She then returned to complete a postgraduate research degree, during which she considered programming in contemporary arts venues. Louise’s professional background and previous industry experience is predominantly across the arts, media, and events. She has a number of years of experience in marketing and communications management roles. Louise has been responsible for the design, management and marketing of numerous arts, media, entertainment and educational events, within organisational and festival contexts. 

Areas of Expertise

  • Arts and cultural tourism and events
  • Experience design in tourism and events 
  • Event tourism stakeholders
  • Tourism and event marketing
  • Brand image and brand relationships
  • Visual culture and methods 

Research projects

Currently involved in the following project: Imaging Edinburgh as the Festival City

Courses taught

  • Experience Design and Management for Tourism, Hospitality and Events (PG) 
  • Tourism, Society and Visual Culture (PG)
  • Event Management (UG)

PhD supervision

Current:

Vieira, M. “Quality of life of lifestyle entrepreneurs that own small home enterprise”

Completed:

Viol, M. “Collective memory and identity narratives at the 20th and 25th anniversary events of the fall of the Berlin Wall”

Career history

Lecturer and MSc Deputy Programme Leader 
Tourism Subject Group, Business School, Edinburgh Napier University.
(September 2012-present)

Lecturer (part-time)
Tourism Subject Group, Business School, Edinburgh Napier University, 
(October 2008-September 2012)

Research Assistant (part-time)
Tourism Subject Group, Business School, Edinburgh Napier University. (March 2011-September 2012)

Marketing Manager
Students’ Association, The University of Strathclyde. 
(2003-2007)

Public Relations and Advertising Coordinator
Business Development Unit, Langside College, Glasgow. 
(2001-2003)

Media Officer, Channel 4 Television, Nations and Regions.
(1999-2001)


Communications Officer
Glasgow 1999: UK City of Architecture and Design (1998-1999).

Qualifications

• PhD, School of Marketing, Tourism and Languages, Business School, Edinburgh Napier University. Thesis title: “Festival Images: Brand image and stakeholders’ brand relationship types at the Edinburgh Festival Fringe”. (2011)
• PG Cert., Teaching and Learning in Higher Education, Edinburgh Napier University. (2013)
• M. Phil. Art and Design in Organisational Contexts, Research and Postgraduate School, The Glasgow School of Art. (1996)
• BA (Hons) in Fine Art, Sculpture, School of Fine Art, The Glasgow School of Art. (1994)
• CIM Advanced Certificate in Marketing, The Chartered Institute of Marketing. (2003)

Professional memberships and honours

Fellow - Higher Education Academy (FHEA)

Key publications

Journal articles 

  • Todd, L., Leask, A. & Fyall, A. (2015) Destination competitiveness: A comparative study of Hong Kong, Macau and Singapore, Tourism Analysis: An Interdisciplinary Journal. 20(6), 593-605. 

Book chapters

  • Todd, L. (2014) Developing brand relationship theory for festivals: a study of the Edinburgh Festival Fringe, In: I. Yeoman, M. Robertson, U. McMahon – Beattie, E. Backer & K, Smith (Eds) The Future of Events and Festivals: Advances in Event Research Series. Routledge.
  • Ind, N., & Todd, L. (2011) Beyond the Fringe: creativity and the city, In: F. M. Go, & R. Govers (Eds) International place branding yearbook 2011: Reputation under pressure. Palgrave Macmillan. 
Conference presentations and proceedings

  • Viol, M., Theodoraki, E., Anastasiadou, C. & Todd, L. (2014) Researching narratives of collective memory and identity: The case of the commemorative events of the fall of the Berlin Wall, presented at: International Conference on Remembering in a Globalizing World: The Play and Interplay of Tourism, Memory, and Place, Le Chambon sur Lignon, France, September 8th – 10th  2014.
  • Todd, L. (2012) The Semiotic paradigm and festival brand image: a study of the Edinburgh Festival Fringe. In proceedings of: Seventh International Conference on the Arts in Society, Art and Design Academy, Liverpool John Moore’s University, Liverpool. July 23rd – 25th 2012.
  • Todd, L. (2012) Photo-elicitation in constructing experiences of the Edinburgh Festival Fringe, In proceedings of: International Conference on Tourism and Events: Opportunities, Impacts and Change, Ulster Business School, University of Ulster, Belfast, June 20th – 22nd 2012.
  • Leask, A., Barron, P., & Todd, L. (2012) Engaging with Gen Y at museum events, In proceedings of: International Conference on Tourism and Events: Opportunities, Impacts and Change, Ulster Business School, University of Ulster, Belfast, June 20th -22nd 2012.
  • Theodoraki, E., & Todd, L. (2012) Brand literacy of the modern Olympic Games and interpretations of ancient ideals. In proceedings of: Global Events Congress V, Advances in Event Management Research & Practice Stavanger, Norway, June 13th-15th 2012.
Case studies

  • Todd, L (2015) Leisure Retail ‘Retailtainment’: Orchard Road and Little India, Developed for: Executive Development Programme: Sustainable Place Management through Experience Engineering, Delivered by Edinburgh Napier University [ENU], with the Association of Singapore Attractions [ASA], for the Workforce Development Agency [WDA], Singapore 28, 29 & 30 July 2015.

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