All businesses depend on marketing to make customers aware of their products, requiring people with good marketing skills. Choosing to study a dynamic blend of business and marketing puts you at the leading edge of the business industry.
This course will provide a broad understanding of the business world, both domestically and internationally, giving you a major advantage as you seek to enter the employment market. You’ll also have the valuable opportunity to put theory into practice with a year-long industry placement.
You'll develop excellent transferable skills in communication, presentation, group working and analysis. All of which will prepare you for a number of careers in business.
This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and through independent study.
What you study
- Research and Study Skills
- Behavioural Studies
- Principles of Economics
- Accounting for Business
- One option module
- Business and Management Challenges
- Strategic Appraisal
- Marketing Research in Practice
- International Marketing
- World Economy
- Introduction to Human Resource Management
- Work-based Learning (48-week placement)
- Marketing Management in Practice
- Marketing and Society or Brand Management
- Leadership in a Changing Environment
- Business Strategy and Sustainable Development
A compulsory approved work placement in Year 3.
Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.
Full information on this is available in our disclaimer.
Our graduates enjoy great success in their careers and many go on to their first jobs in their work placement company.
The broad course opens up more employment opportunities in commercial business and the public sector.
- sales and marketing
- graduate training schemes
- human resources
Minimum year 1
National 5 grade C in Maths and English.
GCSE grade C in Maths and English.
Irish Leaving Certificate
Pre-2017 Grading System:
B1, B3, B3, B3 at Higher Level and grade C2 in Ordinary Level Maths and English.
New Grading System:
H2, H3, H3, H3 at Higher Level and grade O4 in Ordinary Level Maths and English.
BTEC (QCF) Extended Diploma Level 3
Minimum grades MMM (Merit, Merit, Merit) in a related subject.
GCSE grade C in Maths and English.
International Baccalaureate Diploma
Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
Grade 4 in SL Maths and English.
Pass at 70% or above with grade 7 in three subjects.
Grade 6 in Maths and English.
Minimum year 2
Pass in a related subject with grade B in the graded unit.
SQA Advanced Higher
There is no direct entry onto year 3 of this programme.
English language requirements
If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.
This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.
Our entry requirements indicate the minimum qualifications with which we normally accept students.Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.
If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.
Please note that non-EU international students are unable to enrol onto the following courses:
BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)
BM Midwifery/MM Midwifery
We're committed to being as accessible as possible to anyone who wants to achieve higher education.
Our admissions policies will help you understand our admissions procedures and how decisions are made.