MSc Tourism Marketing

Postgraduate, Part-time

With a thriving tourism industry, Edinburgh is a great place to explore tourism marketing and gain the skills to successfully market tourism destinations and products.

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Course introduction

With its rich history, abundance of attractions and world-famous festivals, Edinburgh is a popular destination for travellers and tourists from all over the world. Tourism-based businesses flourish here, many of them with international connections, making it an ideal place to study MSc Tourism Marketing.

This advanced degree will equip you with the knowledge you need to successfully market tourism destinations and products worldwide and contributes towards professional accreditation with the Institute of Hospitality.


tourism

You’ll develop organisational and business skills that focus on the marketing aspects and implications of tourism.

Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in marketing tourism products and experiences.

You’ll learn broad skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

This course is studied part-time over two years. You can choose start in September or January. With the support and guidance of our tutors you’ll develop an individualised programme of study that best suits you.

You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Subjects include

  • Managing Heritage Tourism
  • Tourism Marketing
  • Direct and Digital Marketing
  • Experience Design and Management for Tourism, Hospitality and Events
  • Two options
  • Research Methods
  • Dissertation

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

As a tourism graduate from Edinburgh Napier University, you’ll be well placed to progress within the industry, whether your career aspirations are local or international.

Career opportunities may include:

  • destination development
  • cultural services management
  • operations management
  • public sector organisations
  • retail and hospitality


The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above.  We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient relevant work experience within the industry. 

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English, or your undergraduate degree was taught and examined in English (within two years of starting your postgraduate course). Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/Masters in Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/Masters in Midwifery

Admissions policies

We are committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2016/17 2017/18
Stage 1 £2,930 £2,940
Stage 2 £3,520 £3,526
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Home EU - Total Fee £6,450 £6,466
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Stage 1 £5,679 £5,679
Stage 2 £6,941 £6,941
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Overseas - Total Fee £12,620 £12,620
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This course comprises of 180 credits from taught modules and a dissertation. The total fee you will pay is dependant upon the exit award you wish to achieve.

Frequently Asked Questions about Fees
Information of Bursaries and Scholarships