Citation
Williams, J., & Omar, M. (2014). Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222-242. https://doi.org/10.1080/08841241.2014.973471
Authors
Keywords
Rebranding; renaming; brand management; Brand Flux; Higher Education; marketing strategy
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