Research Output

Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism

  The notion that tourists actively co-create value with organisations is increasingly acknowledged in tourism marketing. Yet, not much is known about the processes in play when customers co-create value with each other. This conceptual paper offers a theoretical basis for the study of customer-to-customer co-creation in tourism contexts, while debating the epistemological assumptions of value-related research in tourism. Proposed conceptual framework posits that value is socially constructed and embedded in tourists' social practices.

  • Type:

    Article

  • Date:

    29 January 2014

  • Publication Status:

    Published

  • Publisher

    Wiley-Blackwell

  • DOI:

    10.1002/jtr.1993

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

Citation

Rihova, I., Buhalis, D., Moital, M. & Gouthro, M. (2015). Conceptualising Customer-to-customer Value Co-creation in Tourism: C2C Co-creation in Tourism. The international journal of tourism research. 17(4), 356-363. doi:10.1002/jtr.1993. ISSN 1522-1970

Authors

Keywords

tourism experience;co-creation;value;customer-to-customer;social practices

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