Published
HD28 Management. Industrial Management
658 General management
Tjandra, N. C., Omar, M. & Ensor, J. (2010). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. ISBN 978-0-9561122-34
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Business School
ProfessorBusiness School
0131 455 4385
j.ensor@napier.ac.uk
Country-of-origin; emerging economies; advanced economies; developing economies; branded clothes; fashion branding;
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