Research Output
How branding process activities impact brand equity within Higher Education Institutions - Editorial.
  Editorial.

No abstract available.

Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

  • Type:

    Editorial

  • Date:

    27 June 2014

  • Publication Status:

    Published

  • Publisher

    Taylor & Francis

  • DOI:

    10.1080/08841241.2014.920567

  • ISSN:

    0884-1241

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Williams, J., & Omar, M. (2014). How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24(1), 1-10. https://doi.org/10.1080/08841241.2014.920567

Authors

Keywords

Brand image; brand identity; brand soul; brand equity; brand management; service organisation;

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