Article
18 June 2020
Published
Springer Science and Business Media LLC
10.1057/s41264-020-00073-x
73
1363-0539
Edinburgh Napier Funded
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2020). Independent financial adviser (IFA)-based brand equity pyramid. Journal of Financial Services Marketing, 25, 53–64. https://doi.org/10.1057/s41264-020-00073-x
Senior LecturerBusiness School
0131 455 4406
J.Thomson@napier.ac.uk
ProfessorBusiness School
0131 455 4385
j.ensor@napier.ac.uk
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Brand equity, Brand equity pyramid, Brand resonance, Intermediaries, Independent financial advisers
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