Research Output
Measurement and evaluation - Industry Voice.
  Evaluation is - and has been - vital in furthering the knowledge of the event manager, with findings sometimes affecting immediate plans (i.e., those occurring within 2 year) and sometimes affecting midrange plan (i.e, those occurring within 3 to 5 years). What is of increasing importance, however, are those types of research that can be ongoing and responsive to the needs of a rapidly changing market at to a far great range of stakeholders and stakeholder needs.

  • Date:

    09 May 2016

  • Publication Status:

    Published

  • Library of Congress:

    GV Recreation Leisure

  • Dewey Decimal Classification:

    338.4791 Tourist industry

  • Funders:

    Historic Funder (pre-Worktribe)

Citation

Robertson, M. (2016). Measurement and evaluation - Industry Voice. In Sport Facility and Event Management (270-271). Burlington, USA: Jones & Bartlett Learning

Authors

Keywords

Event evaluation, stakeholders,

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