Research Output

The incentive behind the adaptation process of high-technology product: an empirical research.

  This study investigates consumer's perception of high-technology and the drivers involved in the adaptation process. The underlying research analysed and evaluated people's buying behaviour regarding high-technology, through the literature and primary research in order to identify consumer's perception and attitudes towards high-technology products. The main areas of influence 'Price', 'Usage', 'Quality' and 'Culture' were identified and used as measurements for the primary research. Findings showed a significant impact of the reason for 'using' high-technology as well as the 'cultural' aspect on its adaptation process. The assumption of 'Price' or 'Usage' having a direct impact was found not to be valid.

  • Type:

    Article

  • Date:

    30 November 2006

  • Publication Status:

    Published

  • DOI:

    10.1504/WRSTSD.2007.013579

  • ISSN:

    1741-2242

  • Library of Congress:

    HD28 Management. Industrial Management

  • Dewey Decimal Classification:

    658 General management

Citation

Hamann, D. & Omar, M. (2006). The incentive behind the adaptation process of high-technology product: an empirical research. World Review of Science, Technology and Sustainable Development. 4, 126-149. doi:10.1504/WRSTSD.2007.013579. ISSN 1741-2242

Authors

Keywords

high tech products; decision making; high technology adaptation; consumer perception; unique selling point; high technology usage; high technology quality; high technology pricing; buying behaviour; USP; culture.

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