Conference Paper (unpublished)
31 December 2018
Unpublished
Historic Funder (pre-Worktribe)
Haji, I., Dose, D., & Backhaus, C. (2018, December). The Promise and Perils of Sensitive Consumer Data: A Relational Exchange Perspective. Paper presented at Thought Leaders’ Conference on Privacy in Marketing
Visiting ProfessorBusiness School
C.Backhaus@napier.ac.uk