Bakiewicz, J. & Leask, A. (2014). Exploring film induced tourism implications on onsite heritage interpretation at heritage visitor attractions. In Kozak, M. & Kozak, N. (Eds.). 7th World Conference for Graduate Research in Tourism Hospitality and Leisure Proceedings Book, 388-393. ISBN 978-605-4940-25-7
The previous research in the area of film induced tourism, although widely acknowledged, was not concerned with built heritage sites which have inherent restricti...
Leask, A. & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y’. In Proceedings of the International Conference Marketing Trends 2014ISBN 978-2-9532811-2-7
No abstract available
Leask, A., Fyall, A. & Barron, P. (2012). Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book
No abstract available.
Carnegie Trust for the Universities of Scotland
An investigation into the engagement and management of age-diverse employees in the tourism sector.
ENU Development Trust
Conduct a large longitudinal study of generational changes in consumer behaviour and the consequent impact on future tourist decision making
Leask, A., Barron, P. & Ensor, J. (2012). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions
This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumer...
Leask, A. (2011). Engaging with Gen Y at Museums
Leask, A., Rogers, P. & Robertson, M. (2008). Place, values, process and benefits: accounting for the social and cultural future of festivals. In Proceeding of the EUTO Conference 2008, 437-469
This paper presents outcomes from a project established at the Centre for Festival and Event Management (CFEM) at Napier University Business School.
This set out to advance th...
Gibson, R. & Leask, A. (2004). Visitor Motivation and VFR at historic houses: the case of two castles. In Proceedings of tourism: State of the art II conferenceISBN 0-954803906
Leask, A., Garrod, B. & Fyall, A. (2004). Managing Visitor Attractions – Comparisons of International Management Practice,. In Proceedings of tourism: State of the art II conferenceISBN 0-954803906
Fyall, A. & Leask, A. (2002). Managing Visitor Attractions: An International Comparison of Management Practice. In CAUTHE 1993 to 2002: A Decade of Australian Tourism ResearchISBN 1876685344
Leask, A. & Barron, P. (2014). Engaging with broader consumer markets at museums
Barron, P. & Leask, A. (in press). Visitor Engagement at Museums: Generation Y and ‘Lates’ Events at the National. Museum Management and Curatorship. ISSN 0964-7775
Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the ...
Fyall, A., Leask, A., Barron, P. & Ladkin, A. (2017). Managing Asian attractions-generation Y and face consumption. Journal of Hospitality and Tourism Management. 32, 35-44. doi:10.1016/j.jhtm.2017.04.006. ISSN 1447-6770
In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this st...
Bakiewicz, J., Leask, A. & Barron, P. (in press). Management challenges at film-induced tourism heritage attractions. Tourism Planning and Development. ISSN 2156-8316
In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in...
Bakiewicz, J., Leask, A., Barron, P. & Rakić, T. (2016). Using heritage interpretation to manage visitors at film-induced tourism heritage attractions. In Albrecht, J. (Ed.). Visitor Management in Tourism DestinationsCABI. ISBN 9781780647357
Todd, L., Leask, A. & Ensor, J. (2017). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management. 59, 494-509. doi:10.1016/j.tourman.2016.09.010. ISSN 0261-5177
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings...
Although previous research has widely acknowledg...
Purpose and rationale
The purpose of the exploratory research is to provide a deeper understan...