Changing affective content in brand and product attributes
Journal Article
Abbott, M., Holland, R., Giacomin, J., & Shackleton, J. (2009)
Changing affective content in brand and product attributes. Journal of Product and Brand Management, 18(1), 17-26. https://doi.org/10.1108/10610420910933335
Purpose – This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such ...
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Journal Article
Na, K. J., Holland, R., Shackleton, J., Hwang, Y., & Melewar, T. C. (2008)
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process. Journal of brand management, 16(3), 195-212. https://doi.org/10.1057/bm.2008.29
This study investigates the influence of design attributes on the importance of brand information in the product evaluation process by consumers. We examine how providing eval...
Measuring the brand category through semantic differentiation
Journal Article
Abbott, M., Shackleton, J. P., & Holland, R. (2008)
Measuring the brand category through semantic differentiation. The journal of product & brand management, 17(4), 223-234. https://doi.org/10.1108/10610420810887572
Purpose – This paper aims to explore the cognitive processing mechanisms of concepts and categories by examining the methodologies behind how branded-product concepts behave i...