BA (Hons) Business Management with Marketing

Undergraduate, Full-Time

Develop an understanding of business and marketing which will prepare you for a career in the dynamic business environment.

  • Napier code:

    36117BH

  • UCAS code:

    N2N5

  • Course type:

    Full-Time

  • Duration:

    4 years

  • Award:

    BA (Hons)

  • Location:

    Craiglockhart campus

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Course introduction

Similar to our BA (Hons) Business Management course, this route allows you to specialise in Marketing.

Our Business Management with Marketing course combines broad ranging business knowledge with strategic marketing competencies. The course will further advance your creative and innovative skills to successfully market and promote yourself across a variety of industries and sectors.


Students at Craiglockhart campus

In your first two years you'll build a foundation in the essentials of effective business management. This foundation prepares you for the options to engage with applied learning within an industry placement, or to explore diverse cultures through studying abroad within our extensive partner network.  

This course offers you excellent employability skills including professional presentation, team working, leadership, communication and problem solving.

This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and through independent study. 

What you study

Year 1

  • Behavioural Studies
  • Research and Study Skills
  • Accounting for Business
  • Principles of Economics
  • Marketing 1
  • One option module

Year 2

  • Introduction to Human Resource Management
  • Business and Management Challenges
  • Market Research in Practice
  • World Economy
  • Marketing Communication Tools or Online Marketing
  • One option module

Year 3

  • International Business
  • Strategic Management in a Global Context or International Marketing
  • Brand Management or International Marketing
  • Work-based Learning or study abroad or three option modules

Year 4

  • Business Strategy and Sustainable Development
  • Leadership in a Changing Environment
  • Marketing Management in Practice
  • Dissertation
  • One option module

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information on this is available in our disclaimer.

The broad scope of this course means you are not restricted by an industry or sector. Possible areas include graduate training schemes or sales and marketing.



Minimum year 1

SQA Higher

BBBB

National 5 grade C in Maths and English.

A Level

BBC 

GCSE grade C in Maths and English.

Irish Leaving Certificate

Pre-2017 Grading System:

B1, B1, B3, B3 at Higher Level and grade C2 in Ordinary Level Maths and English.

New Grading System:

H2, H2, H3, H3 at Higher Level and grade O4 in Ordinary Level Maths and English.

BTEC (QCF) Extended Diploma Level 3

Minimum grades DMM (Distinction, Merit, Merit) in a related subject. 

GCSE grade C in Maths and English.

International Baccalaureate Diploma

Award of Diploma with 28 points overall with three HL subjects at grades 6, 5, 4.

Grade 4 in SL Maths and English.

European Baccalaureate

Pass at 70% or above with grade 7 in three subjects.  

Grade 6 in Maths and English.

Minimum year 2

HNC

Pass in a related subject with grade B in the graded unit.

SQA Advanced Higher

BBC

A Level

AAB

Minimum year 3

HND

Pass in a related subject with grades BB at SCQF Level 8 in the graded unit(s).

English language requirements

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply.

This may not apply if you have completed all your school qualifications in English. Check our country pages to find out if this applies to you.

Our entry requirements indicate the minimum qualifications with which we normally accept students.Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

International students

If your qualifications aren't listed above, visit our country pages to get entry requirements for your country.

Please note that non-EU international students are unable to enrol onto the following courses:

BN Nursing/MN Nursing (Adult, Child, Mental Health or Learning Disability)

BM Midwifery/MM Midwifery

Admissions policies

We're committed to being as accessible as possible to anyone who wants to achieve higher education.

Our admissions policies will help you understand our admissions procedures and how decisions are made.


Tuition fees
Students from 2017/18 2018/19
Scotland/EU £1,820 £1,820
England Wales and Northern Ireland £9,000 tba
Overseas £11,950 tba