Marketing Management BA



Develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations on this online course.

Overview

Our BA Marketing Management top-up course provides you with the opportunity to develop and demonstrate your knowledge and understanding of marketing and related business subjects, and to develop your practical, critical and analytical skills and attributes.

This top-up course is delivered fully online (part-time) meaning you can study at a pace and place that suits you.

You can pay for this course flexibly on a module-by-module basis. This means that you don't have to pay the full course cost upfront.


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Mode of Study:

Online learning

Duration:

12-24 months

Start date:

May

Course details

Building on your previous experience and skills, you’ll develop your knowledge and understanding of marketing theory and the ability to apply this to practical situations. You’ll also establish critical, analytical, creative and reflective approaches to marketing.

A BA top-Up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment.

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    How you’ll be taught

    This top-up course is delivered fully online. You can choose from three start dates (September, January, May) and typically takes between 12-24 months to complete, subject to your pace of study and module availability. You'll study six modules in total, with a maximum of two modules each trimester where available. 

    Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you'll manage your own learning, you'll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives.

    In addition to the module materials, you'll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries.
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    Assessments

    For the award of BA Marketing Management you must successfully pass all six modules, giving a total of 120 credits. All modules are 20 credits.

    Within each trimester, whilst there is flexibility to work through the material at your own pace you need to be aware of the assessment dates as there is no flexibility in these.

    If there is any question regarding the authorship of any submitted assessments, we reserve the right to require students to undertake an online viva.

Popular modules

What you study

Trimester 1 (September - December)
  • Strategic Management in a Global Context
  • Creativity, Innovation and Enterprise

Trimester 2 (January - May)

  • Brand Management
  • Direct and Digital Marketing

Trimester 3 (May - August)

  • International Marketing
  • Marketing Research and Communications (2)

 

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Disclaimer

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Full information is available in our disclaimer.

Entry requirements

What are the entry requirements for Marketing Management (Top-Up)?

Our entry requirements indicate the minimum qualifications with which we normally accept students. Competition for places varies from year to year and you aren't guaranteed a place if you meet the minimum qualifications.

Can I make an appointment with an advisor to discuss further about the admission process?

If you want to get more information on the admission process, please get in touch with the Undergraduate admissions team by submitting an enquiry form above.

Minimum Year 3

HND in a Business/Marketing related field or 240 SCQF credits (or equivalent), of which 120 credits at SCQF Level 8 or above in an appropriate marketing, business or management subject area (i.e. basic understanding of principles in financial accounting, marketing and operations).

Mature applicants who do not meet the standard entry requirements will be considered on a case-by-case basis taking into account RPL as appropriate.

To succeed on our Global Online degrees you must have access via computer or laptop to view and download written and video content. You will also need basic IT skills that enable you to write and edit document, send and receive email, find your way around our online learning environment and search for and access online learning resources, download files and use online forums.

If your first language isn't English, you'll normally need to undertake an approved English language test and our minimum English language requirements will apply. The test will normally need to be within 2 years of starting your course with us (unless you are studying online with us).

This may not apply if you have completed all your school qualifications in English.    Please check our country pages to find out if this applies to you.

We welcome applications from students studying a wide range of international qualifications.
Entry requirements by country

Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.

See who can apply for more information on Graduate Apprenticeship courses.

We’re committed to admitting students who have the potential to succeed and benefit from our programmes of study. 

Our admissions policies will help you understand our admissions procedures, and how we use the information you provide us in your application to inform the decisions we make.

Undergraduate admissions policies
Postgraduate admissions policies

Get in touch with your local representative

We have trusted representatives in key locations who offer guidance and advice about our Global Online programmes.

Fees & funding

The course fees you'll pay and the funding available to you will depend on a number of factors including your nationality, location, personal circumstances and the course you are studying. We also have a number of bursaries and scholarships available to our students.

Tuition fees
All Students 2023/24 2024/25
All students *£875 *£tba
Modules are purchased via our online store and paid for in full at time of enrolment. Rate shown above is for 20 credits*.
Please note tuition fees are subject to an annual review and may increase from one year to the next. For more information on this and other Tuition Fee matters please see Frequently Asked Questions about Fees Click this link for Information of Bursaries and Scholarships


Frequently Asked Questions about Fees.

Careers

Photo of students meeting businessmen at industry event

On successful completion of this course you will have the knowledge, understanding and skills to seek graduate-level employment in one of the disciplines within marketing.