Dr. Jane Ali-Knight is a founding member and Director of the Edinburgh Institute: Festivals, Events and Tourism (EIFET) at Edinburgh Napier University, Scotland and is Course Director of the ‘Executive Certificate in Event Management’. She is currently leading and developing EIFET operations in Scotland as well as lecturing at Universities internationally and facilitating training and development in the field. EIFET’s core activities fall into three main areas: event and festival related programmes; research and publications and conferences and professional events. A recognised academic she has presented at major international and national conferences and has published widely in the areas of wine tourism, tourism, festival and event marketing and management. She is on the editorial boards of the Journal of Vacation Marketing, International Journal of Event and Festival Management and the World Journal of Managing Events, is a regular reviewer for Tourism Management and has also been a Special Edition Editor for Event Management. She has also edited seminal text books in the area of Festival and Event Management: International Perspectives of Festivals and Events: Paradigms of Analysis (2008); Case Studies in Festival and Event Marketing and Cultural Tourism (2006) and Festival and Event Management: An International Arts and Culture Perspective (2003). Jane has been a judge on the Middle East and Scottish Event Awards as well as the event component of the Scottish Thistle Awards. She has also been a panel member for Event Scotland, delivered presentations for Creative Scotland, is a Director of the Scottish Festivals and Events Association and a board member of the British Arts Festivals Association.