Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration
Journal Article
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019)
Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
This paper explores which motivational drivers incline consumers to engage in word-of-mouth (WOM) communication within the Colombian beer market, forecast to be among the most...
Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth
Conference Proceeding
Stahl, P., Tjandra, N. C., & Marshall, K. (2016)
Beer brand characteristics as motivational drivers for Colombian consumers to engage in word-of-mouth. In Proceedings of the Academy of Marketing Conference 2016
No abstract available.
Cognitive behaviour therapy and people with learning disabilities: implications for developing nursing practice
Journal Article
Brown, M., & Marshall, K. (2006)
Cognitive behaviour therapy and people with learning disabilities: implications for developing nursing practice. Journal of Psychiatric and Mental Health Nursing, 13(2), 234-241. https://doi.org/10.1111/j.1365-2850.2006.00947.x
People with learning disabilities are an ageing and increasing population and have been the subject of policy initiatives by the four countries of the UK, detailing the range ...