Article
03 October 2019
Published
Transnational Press London
10.33182/tmj.v7i2.813
2041-4684
Edinburgh Napier Funded
Stahl, P. G., Tjandra, N. C., Feri, A., & Marshall, K. (2019). Beer Brand Word-of-Mouth Drivers in Colombia: A Qualitative Exploration. Transnational Marketing Journal, 7(2), 161-186. https://doi.org/10.33182/tmj.v7i2.813
Associate ProfessorBusiness School
0131 455 4206
N.Tjandra@napier.ac.uk
Associate
01314554395
A.Feri@napier.ac.uk
Research StudentBusiness School
K.Marshall@napier.ac.uk
word-of-mouth; beer; market mavens; Colombia; Latin America
452KB